$972Bin US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF)
$972B in US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF) (Nov-Dec 2025, National Retail Federation, NRF holiday forecast and CNBC/NRF Retail Monitor)
Industry bodyChecked at source, 23 Oct 2026All sizesUSAE-commerce · Holiday shopping
National Retail Federation, NRF holiday forecast and CNBC/NRF Retail Monitor
Source type
Industry body: Trade association report
What it measures
$972B in US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF)
Data period
Nov-Dec 2025 (ends 31 Dec 2025)
Published by the source
15 Oct 2026
In the source's words
By comparison, last year's holiday sales rose 3.1% over 2024 totaling $972 billion.
Checked at source
23 Oct 2026: Read on nrf.com, NRF press release of 15 Oct 2026. NRF excludes car dealers, gas stations and restaurants and bases totals on Census data. Replaces the early estimate of +4.1% (Retail Monitor, 12 Jan 2026).
Reuse
Cite with attribution. Holiday totals exclude car dealers, gas stations and restaurants.
12 Jan 2026Correction+4.1% Early NRF estimate from CNBC/NRF Retail Monitor card data, before Census December data. Later stated as 3.1% and $972B.
Cite this number
APA
National Retail Federation. (2026). $972B in US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF). Via digitaltreed, https://digitaltreed.com/statistics/ecommerce/us-holiday-sales-2025
MLA
"$972B in US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF)." National Retail Federation, NRF holiday forecast and CNBC/NRF Retail Monitor, Nov-Dec 2025. digitaltreed, https://digitaltreed.com/statistics/ecommerce/us-holiday-sales-2025.
HTML link
<a href="https://digitaltreed.com/statistics/ecommerce/us-holiday-sales-2025">$972B in US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF)</a> (National Retail Federation, Nov-Dec 2025)
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FAQ
Questions about this number
What is the latest figure for holiday shopping (USA)?
$972B in US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF), for Nov-Dec 2025, according to National Retail Federation, NRF holiday forecast and CNBC/NRF Retail Monitor. We checked it at the source on 23 Oct 2026.
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