30% of CMOs report mature or fully developed AI readiness, though 70% call AI leadership a critical 2026 goal (2026).
30%
the latest figure (2026)
Large
company size covered
Research
type of source
Why you can trust it. Gartner, Inc., Gartner newsroom: research, research firm or analyst compilation. 401 CMOs and marketing leaders in North America, the UK and Europe, surveyed January to March 2026; the vast majority at firms with over $1 billion in annual revenue.
30% of CMOs report mature or fully developed AI readiness, though 70% call AI leadership a critical 2026 goal
Data period
2026 (ends 31 Mar 2026)
Published by the source
11 May 2026
Who is counted
401 CMOs and marketing leaders in North America, the UK and Europe, surveyed January to March 2026; the vast majority at firms with over $1 billion in annual revenue.
In the source's words
While 70% of CMOs say becoming an AI leader is a critical goal for 2026, only 30% report mature or fully developed AI readiness capabilities.
Checked at source
23 Oct 2026: Read on gartner.com, press release of 11 May 2026 (Gartner 2026 CMO Spend Survey).
Reuse
All rights reserved; quote briefly with credit. Forecasts and predictions are labelled as forecasts; polls are of webinar attendees or clients.
23 Oct 2026CorrectionWording corrected to match the source: survey covered North America, the UK and Europe, not the whole world
Cite this number
APA
Gartner, Inc.. (2026). 30% of CMOs report mature or fully developed AI readiness, though 70% call AI leadership a critical 2026 goal. Via digitaltreed, https://digitaltreed.com/statistics/marketing/cmos-ready-to-scale-ai
MLA
"30% of CMOs report mature or fully developed AI readiness, though 70% call AI leadership a critical 2026 goal." Gartner, Inc., Gartner newsroom, 2026. digitaltreed, https://digitaltreed.com/statistics/marketing/cmos-ready-to-scale-ai.
HTML link
<a href="https://digitaltreed.com/statistics/marketing/cmos-ready-to-scale-ai">30% of CMOs report mature or fully developed AI readiness, though 70% call AI leadership a critical 2026 goal</a> (Gartner, Inc., 2026)
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FAQ
Questions about this number
What is the latest figure for AI in marketing (North America and Europe)?
30% of CMOs report mature or fully developed AI readiness, though 70% call AI leadership a critical 2026 goal, for 2026, according to Gartner, Inc., Gartner newsroom. We checked it at the source on 23 Oct 2026.
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