21%About 1 in 5of US digital video ad buyers were already running live campaigns with agentic AI in early 2026; 20% more were testing it
21% of US digital video ad buyers were already running live campaigns with agentic AI in early 2026; 20% more were testing it (Feb-Mar 2026, Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report)
Industry bodyChecked at source, 23 Oct 2026All sizesUSAMarketing and advertising · AI in marketing
21% of US digital video ad buyers were already running live campaigns with agentic AI in early 2026; 20% more were testing it (Feb-Mar 2026).
21%
the latest figure (Feb-Mar 2026)
Industry body
type of source
Why you can trust it. Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report: industry body, trade association report. Advertiser Perceptions online survey of 360 US ad buyers at brands and agencies who spent at least $1M on ads in 2025, fielded 20 Feb to 13 Mar 2026.
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Interactive Advertising Bureau (IAB). (2026). 21% of US digital video ad buyers were already running live campaigns with agentic AI in early 2026; 20% more were testing it. Via digitaltreed, https://digitaltreed.com/statistics/marketing/video-buyers-live-with-agentic-ai
MLA
"21% of US digital video ad buyers were already running live campaigns with agentic AI in early 2026; 20% more were testing it." Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report, Feb-Mar 2026. digitaltreed, https://digitaltreed.com/statistics/marketing/video-buyers-live-with-agentic-ai.
HTML link
<a href="https://digitaltreed.com/statistics/marketing/video-buyers-live-with-agentic-ai">21% of US digital video ad buyers were already running live campaigns with agentic AI in early 2026; 20% more were testing it</a> (Interactive Advertising Bureau (IAB), Feb-Mar 2026)
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Questions about this number
What is the latest figure for AI in marketing (USA)?
21% of US digital video ad buyers were already running live campaigns with agentic AI in early 2026; 20% more were testing it, for Feb-Mar 2026, according to Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report. We checked it at the source on 23 Oct 2026.
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