86.4%About 9 in 10of marketing teams say they use AI in at least a few marketing areas; only 1.7% neither use it nor plan to
86.4% of marketing teams say they use AI in at least a few marketing areas; only 1.7% neither use it nor plan to (2026, HubSpot, HubSpot State of Marketing 2026)
Vendor dataChecked at source, 23 Oct 2026All sizesGlobalMarketing and advertising · AI in marketing
86.4% of marketing teams say they use AI in at least a few marketing areas; only 1.7% neither use it nor plan to (2026).
86.4%
the latest figure (2026)
Vendor data
type of source
Why you can trust it. HubSpot, HubSpot State of Marketing 2026: vendor data, a company measuring its own customers or panel. HubSpot survey of over 1,500 B2B and B2C marketers across industries, regions and company sizes (vendor survey).
Vendor data: A company measuring its own customers or panel
What it measures
86.4% of marketing teams say they use AI in at least a few marketing areas; only 1.7% neither use it nor plan to
Data period
2026 (ends 10 Apr 2026)
Published by the source
10 Apr 2026
Who is counted
HubSpot survey of over 1,500 B2B and B2C marketers across industries, regions and company sizes (vendor survey).
In the source's words
AI saturation is here: 86.4% of marketing teams say they use AI in at least a few marketing areas. The percentage of marketers who don't use AI and don't plan to stands at just 1.7%.
Checked at source
23 Oct 2026: Read on blog.hubspot.com, HubSpot 2026 State of Marketing summary, updated 10 Apr 2026. Vendor survey.
Reuse
Cite with attribution. Vendor survey; label as vendor data.
No changes recorded yet. First checked at the source on 23 Oct 2026.
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APA
HubSpot. (2026). 86.4% of marketing teams say they use AI in at least a few marketing areas; only 1.7% neither use it nor plan to. Via digitaltreed, https://digitaltreed.com/statistics/marketing/marketers-using-ai
MLA
"86.4% of marketing teams say they use AI in at least a few marketing areas; only 1.7% neither use it nor plan to." HubSpot, HubSpot State of Marketing 2026, 2026. digitaltreed, https://digitaltreed.com/statistics/marketing/marketers-using-ai.
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<a href="https://digitaltreed.com/statistics/marketing/marketers-using-ai">86.4% of marketing teams say they use AI in at least a few marketing areas; only 1.7% neither use it nor plan to</a> (HubSpot, 2026)
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FAQ
Questions about this number
What is the latest figure for AI in marketing (Global)?
86.4% of marketing teams say they use AI in at least a few marketing areas; only 1.7% neither use it nor plan to, for 2026, according to HubSpot, HubSpot State of Marketing 2026. We checked it at the source on 23 Oct 2026.
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