70%About 7 in 10of global digital advertising revenue goes to just five platforms, according to UN Trade and Development (the page says "over 70%")
70% of global digital advertising revenue goes to just five platforms, according to UN Trade and Development (the page says "over 70%") (2024, UN Trade and Development (UNCTAD), UNCTAD e-commerce and digital economy estimates)
ResearchChecked at source, 23 Oct 2026All sizesGlobalMarketing and advertising · Ad spend
70% of global digital advertising revenue goes to just five platforms, according to UN Trade and Development (the page says "over 70%") (2024).
70%
the latest figure (2024)
Research
type of source
Why you can trust it. UN Trade and Development (UNCTAD), UNCTAD e-commerce and digital economy estimates: research, research firm or analyst compilation.
UN Trade and Development (UNCTAD), UNCTAD e-commerce and digital economy estimates
Source type
Research: Research firm or analyst compilation
What it measures
70% of global digital advertising revenue goes to just five platforms, according to UN Trade and Development (the page says "over 70%")
Data period
2024 (ends 7 Jun 2024)
Published by the source
7 Jun 2024
In the source's words
Over 70% of global digital advertising revenue is captured by just five platforms .
Checked at source
23 Oct 2026: Read on unctad.org news page of 7 Jun 2024 (UNCTAD, digital economy). The page gives "over 70%" without a year for the data; data_label is the publish year.
Reuse
Reuse with attribution (UN copyright). Cite UNCTAD; 2022 values are estimates.
Next expected update
Irregular (UN Trade and Development (UNCTAD), irregular)
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
UN Trade and Development (UNCTAD). (2024). 70% of global digital advertising revenue goes to just five platforms, according to UN Trade and Development (the page says "over 70%"). Via digitaltreed, https://digitaltreed.com/statistics/marketing/global-digital-ad-revenue-top-five
MLA
"70% of global digital advertising revenue goes to just five platforms, according to UN Trade and Development (the page says "over 70%")." UN Trade and Development (UNCTAD), UNCTAD e-commerce and digital economy estimates, 2024. digitaltreed, https://digitaltreed.com/statistics/marketing/global-digital-ad-revenue-top-five.
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<a href="https://digitaltreed.com/statistics/marketing/global-digital-ad-revenue-top-five">70% of global digital advertising revenue goes to just five platforms, according to UN Trade and Development (the page says "over 70%")</a> (UN Trade and Development (UNCTAD), 2024)
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FAQ
Questions about this number
What is the latest figure for ad spend (Global)?
70% of global digital advertising revenue goes to just five platforms, according to UN Trade and Development (the page says "over 70%"), for 2024, according to UN Trade and Development (UNCTAD), UNCTAD e-commerce and digital economy estimates. We checked it at the source on 23 Oct 2026.
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Industry bodyAll sizesUSA
$294.6B
in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years
Sample: US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
