$63.4Bin US commerce media ad revenue in 2025, such as retailer ads, up 18%
$63.4B in US commerce media ad revenue in 2025, such as retailer ads, up 18% (2025, Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report)
Industry bodyChecked at source, 23 Oct 2026All sizesUSAMarketing and advertising · Retail media
Source: Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy ReportFormats overlap (social video is in both social and video), so they add up to more than the $294.6B total. Do not draw this as a pie.digitaltreed.com/statistics
In plain words
What this number really says
$63.4B in US commerce media ad revenue in 2025, such as retailer ads, up 18% (2025).
$63.4B
the latest figure (2025)
Industry body
type of source
Why you can trust it. Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report: industry body, trade association report. US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report
Source type
Industry body: Trade association report
What it measures
$63.4B in US commerce media ad revenue in 2025, such as retailer ads, up 18%
Data period
2025 (ends 31 Dec 2025)
Published by the source
16 Apr 2026
Who is counted
US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
In the source's words
Commerce media grew 18.0% YoY to $63.4 billion, reinforcing its role as a core performance channel powered by first-party data.
Checked at source
23 Oct 2026: Read on iab.com, IAB press release of 16 Apr 2026 for the FY2025 IAB/PwC Internet Advertising Revenue Report (full report is behind a free login). Not comparable with the FY2024 "retail media network" figure ($53.7B), which used a narrower label.
Reuse
Cite with attribution; only aggregate results are published. Quote numbers with attribution to IAB and PwC; redraw charts, do not copy IAB graphics.
Next expected update
Annual (Interactive Advertising Bureau (IAB), annual (full-year report each April); video report each spring)
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Interactive Advertising Bureau (IAB). (2026). $63.4B in US commerce media ad revenue in 2025, such as retailer ads, up 18%. Via digitaltreed, https://digitaltreed.com/statistics/marketing/us-commerce-media-ad-revenue
MLA
"$63.4B in US commerce media ad revenue in 2025, such as retailer ads, up 18%." Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report, 2025. digitaltreed, https://digitaltreed.com/statistics/marketing/us-commerce-media-ad-revenue.
HTML link
<a href="https://digitaltreed.com/statistics/marketing/us-commerce-media-ad-revenue">$63.4B in US commerce media ad revenue in 2025, such as retailer ads, up 18%</a> (Interactive Advertising Bureau (IAB), 2025)
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<p>Source: <a href="https://digitaltreed.com/statistics/marketing/us-commerce-media-ad-revenue">$63.4B in US commerce media ad revenue in 2025, such as retailer ads, up 18%, digitaltreed</a></p>
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FAQ
Questions about this number
What is the latest figure for retail media (USA)?
$63.4B in US commerce media ad revenue in 2025, such as retailer ads, up 18%, for 2025, according to Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report. We checked it at the source on 23 Oct 2026.
Related
More Marketing and advertising statistics
Industry bodyAll sizesUSA
$294.6B
in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years
Sample: US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
