$37Bspent by US advertisers on creator advertising in 2025, growing faster than the ad market
$37B spent by US advertisers on creator advertising in 2025, growing faster than the ad market (2025, Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report)
Industry bodyChecked at source, 23 Oct 2026All sizesUSAMarketing and advertising · Creator economy
$37B spent by US advertisers on creator advertising in 2025, growing faster than the ad market (2025).
$37B
the latest figure (2025)
Industry body
type of source
Why you can trust it. Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report: industry body, trade association report. US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report
Source type
Industry body: Trade association report
What it measures
$37B spent by US advertisers on creator advertising in 2025, growing faster than the ad market
Data period
2025 (ends 31 Dec 2025)
Published by the source
16 Apr 2026
Who is counted
US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
In the source's words
Creator advertising spend reached $37B in 2025. Creator is growing faster than the broader advertising market, with spending projected to reach $44B in 2026.
Checked at source
23 Oct 2026: Read on iab.com, IAB press release of 16 Apr 2026 for the FY2025 IAB/PwC Internet Advertising Revenue Report (full report is behind a free login).
Reuse
Cite with attribution; only aggregate results are published. Quote numbers with attribution to IAB and PwC; redraw charts, do not copy IAB graphics.
Next expected update
Annual (Interactive Advertising Bureau (IAB), annual (full-year report each April); video report each spring)
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Interactive Advertising Bureau (IAB). (2026). $37B spent by US advertisers on creator advertising in 2025, growing faster than the ad market. Via digitaltreed, https://digitaltreed.com/statistics/marketing/us-creator-ad-spend
MLA
"$37B spent by US advertisers on creator advertising in 2025, growing faster than the ad market." Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report, 2025. digitaltreed, https://digitaltreed.com/statistics/marketing/us-creator-ad-spend.
HTML link
<a href="https://digitaltreed.com/statistics/marketing/us-creator-ad-spend">$37B spent by US advertisers on creator advertising in 2025, growing faster than the ad market</a> (Interactive Advertising Bureau (IAB), 2025)
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FAQ
Questions about this number
What is the latest figure for creator economy (USA)?
$37B spent by US advertisers on creator advertising in 2025, growing faster than the ad market, for 2025, according to Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report. We checked it at the source on 23 Oct 2026.
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Industry bodyAll sizesUSA
$294.6B
in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years
Sample: US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
