693.4%rise in traffic from generative AI tools to US retail sites in the 2025 holiday season, from a small base (Adobe, vendor data)
693.4% rise in traffic from generative AI tools to US retail sites in the 2025 holiday season, from a small base (Adobe, vendor data) (Nov-Dec 2025, Adobe, Adobe Digital Insights / Adobe Analytics press releases)
Vendor dataChecked at source, 23 Oct 2026All sizesUSAE-commerce · AI shopping
693.4% rise in traffic from generative AI tools to US retail sites in the 2025 holiday season, from a small base (Adobe, vendor data) (Nov-Dec 2025).
693.4%
the latest figure (Nov-Dec 2025)
Vendor data
type of source
Why you can trust it. Adobe, Adobe Digital Insights / Adobe Analytics press releases: vendor data, a company measuring its own customers or panel. Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).
Adobe, Adobe Digital Insights / Adobe Analytics press releases
Source type
Vendor data: A company measuring its own customers or panel
What it measures
693.4% rise in traffic from generative AI tools to US retail sites in the 2025 holiday season, from a small base (Adobe, vendor data)
Data period
Nov-Dec 2025 (ends 31 Dec 2025)
Published by the source
7 Jan 2026
Who is counted
Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).
In the source's words
This season, traffic to retail sites from generative AI tools (shoppers clicking on a link to a retail site) increased by 693.4% compared to the year prior.
Checked at source
23 Oct 2026: Read on news.adobe.com, Adobe press release of 7 Jan 2026. Vendor data (Adobe Analytics). Adobe says the base of users remains modest.
Reuse
Cite with attribution. Transaction and visit data from Adobe Analytics clients (US retail).
Next expected update
Seasonal (Adobe, seasonal (holiday, Prime Day) and quarterly AI traffic reports)
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Adobe. (2026). 693.4% rise in traffic from generative AI tools to US retail sites in the 2025 holiday season, from a small base (Adobe, vendor data). Via digitaltreed, https://digitaltreed.com/statistics/ecommerce/genai-traffic-to-retail-sites
MLA
"693.4% rise in traffic from generative AI tools to US retail sites in the 2025 holiday season, from a small base (Adobe, vendor data)." Adobe, Adobe Digital Insights / Adobe Analytics press releases, Nov-Dec 2025. digitaltreed, https://digitaltreed.com/statistics/ecommerce/genai-traffic-to-retail-sites.
HTML link
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FAQ
Questions about this number
What is the latest figure for AI shopping (USA)?
693.4% rise in traffic from generative AI tools to US retail sites in the 2025 holiday season, from a small base (Adobe, vendor data), for Nov-Dec 2025, according to Adobe, Adobe Digital Insights / Adobe Analytics press releases. We checked it at the source on 23 Oct 2026.
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