$20B of US online holiday spending in 2025 was paid with buy now, pay later, up 9.8% (Adobe, vendor data) (Nov-Dec 2025, Adobe, Adobe Digital Insights / Adobe Analytics press releases)
In plain words
$20B of US online holiday spending in 2025 was paid with buy now, pay later, up 9.8% (Adobe, vendor data) (Nov-Dec 2025).
the latest figure (Nov-Dec 2025)
type of source
Why you can trust it. Adobe, Adobe Digital Insights / Adobe Analytics press releases: vendor data, a company measuring its own customers or panel. Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).
Source: Adobe, Adobe Digital Insights / Adobe Analytics press releases, Nov-Dec 2025
Method and use
Usage of the flexible payment method hit an all-time high this holiday season, contributing $20 billion in online spend, up 9.8% YoY and representing $1.8 billion more than the last season.
No changes recorded yet. First checked at the source on 23 Oct 2026.
APA
MLA
HTML link
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FAQ
$20B of US online holiday spending in 2025 was paid with buy now, pay later, up 9.8% (Adobe, vendor data), for Nov-Dec 2025, according to Adobe, Adobe Digital Insights / Adobe Analytics press releases. We checked it at the source on 23 Oct 2026.
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