16%About 2 in 10of US adults used buy now, pay later in the year to October 2025, up 1 point from the year before
16% of US adults used buy now, pay later in the year to October 2025, up 1 point from the year before (2025, Board of Governors of the Federal Reserve System, Federal Reserve Board publications (SHED report, FEDS Notes, speeches))
Official dataChecked at source, 23 Oct 2026All sizesUSAE-commerce · Buy now, pay later
16% of US adults used buy now, pay later in the year to October 2025, up 1 point from the year before (2025).
16%
the latest figure (2025)
Official data
type of source
Why you can trust it. Board of Governors of the Federal Reserve System, Federal Reserve Board publications (SHED report, FEDS Notes, speeches): official data, government statistics office or regulator. Federal Reserve Survey of Household Economics and Decisionmaking (SHED), US adults, fielded October 2025.
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Board of Governors of the Federal Reserve System. (2026). 16% of US adults used buy now, pay later in the year to October 2025, up 1 point from the year before. Via digitaltreed, https://digitaltreed.com/statistics/ecommerce/us-adults-using-bnpl
MLA
"16% of US adults used buy now, pay later in the year to October 2025, up 1 point from the year before." Board of Governors of the Federal Reserve System, Federal Reserve Board publications (SHED report, FEDS Notes, speeches), 2025. digitaltreed, https://digitaltreed.com/statistics/ecommerce/us-adults-using-bnpl.
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FAQ
Questions about this number
What is the latest figure for buy now, pay later (USA)?
16% of US adults used buy now, pay later in the year to October 2025, up 1 point from the year before, for 2025, according to Board of Governors of the Federal Reserve System, Federal Reserve Board publications (SHED report, FEDS Notes, speeches). We checked it at the source on 23 Oct 2026.
Related
More E-commerce statistics
Vendor dataAll sizesUSA
$20B
of US online holiday spending in 2025 was paid with buy now, pay later, up 9.8% (Adobe, vendor data)
Sample: Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).