Vendor dataAll sizesUSA
47%
of US consumers won't use a local business with fewer than 20 reviews
Sample: Representative panel of 1,002 US adult consumers via SurveyMonkey
BrightLocal, Local Consumer Review Survey, 2026 survey
Vendor dataUpdated 23 Oct 2026
74%of US consumers look for reviews of local businesses written in the last three months
74% of US consumers look for reviews of local businesses written in the last three months (2026 survey, BrightLocal, Local Consumer Review Survey)
Vendor dataChecked at source, 23 Oct 2026All sizesUSAHome services marketing · Reviews
In plain words
What this number really says
74% of US consumers look for reviews of local businesses written in the last three months (2026 survey).
74%
the latest figure (2026 survey)
Vendor data
type of source
Why you can trust it. BrightLocal, Local Consumer Review Survey: vendor data, a company measuring its own customers or panel. Representative panel of 1,002 US adult consumers via SurveyMonkey
Key facts
- Period 2026 survey
- Region USA
- Company size All sizes
- Next data Yearly
Source: BrightLocal, Local Consumer Review Survey, 2026 survey
Method and use
How it was measured, and how to use it
How it was measured
- Publisher
- BrightLocal, Local Consumer Review Survey
- Source type
- Vendor data: A company measuring its own customers or panel
- What it measures
- 74% of US consumers look for reviews of local businesses written in the last three months
- Data period
- 2026 survey
- Published by the source
- 11 Feb 2026
- Who is counted
- Representative panel of 1,002 US adult consumers via SurveyMonkey
- In the source's words
74% seek reviews written in the last three months.
- Checked at source
- 23 Oct 2026: Read on brightlocal.com Local Consumer Review Survey 2026 (11 Feb 2026). Vendor survey about local businesses in general, not home services only.
- Reuse
- Copyright BrightLocal; short quotes with attribution. Vendor survey of about 1,000 US adults; covers all local business types, not one industry.
- Next expected update
- Yearly (BrightLocal, yearly (February))
- Original page
- www.brightlocal.com: Local Consumer Review Survey
- Data files
- CSV · JSON (stable links)
Full change log
- 23 Oct 2026CorrectionWording corrected to match the source: removed 'only care about', the source says they seek recent reviews
Cite this number
APA
BrightLocal. (2026). 74% of US consumers look for reviews of local businesses written in the last three months. Via digitaltreed, https://digitaltreed.com/statistics/home-services-marketing/consumers-want-recent-reviews
MLA
"74% of US consumers look for reviews of local businesses written in the last three months." BrightLocal, Local Consumer Review Survey, 2026 survey. digitaltreed, https://digitaltreed.com/statistics/home-services-marketing/consumers-want-recent-reviews.
HTML link
<a href="https://digitaltreed.com/statistics/home-services-marketing/consumers-want-recent-reviews">74% of US consumers look for reviews of local businesses written in the last three months</a> (BrightLocal, 2026 survey)
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FAQ
Questions about this number
What is the latest figure for reviews (USA)?
74% of US consumers look for reviews of local businesses written in the last three months, for 2026 survey, according to BrightLocal, Local Consumer Review Survey. We checked it at the source on 23 Oct 2026.
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