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Vendor dataUpdated 23 Oct 2026

47%of US consumers won't use a local business with fewer than 20 reviews

47% of US consumers won't use a local business with fewer than 20 reviews (2026 survey, BrightLocal, Local Consumer Review Survey)

Vendor dataChecked at source, 23 Oct 2026All sizesUSAHome services marketing · Reviews
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In plain words

What this number really says

47% of US consumers won't use a local business with fewer than 20 reviews (2026 survey).

47%

the latest figure (2026 survey)

Vendor data

type of source

Why you can trust it. BrightLocal, Local Consumer Review Survey: vendor data, a company measuring its own customers or panel. Representative panel of 1,002 US adult consumers via SurveyMonkey

Key facts

  • Period 2026 survey
  • Region USA
  • Company size All sizes
  • Next data Yearly

Source: BrightLocal, Local Consumer Review Survey, 2026 survey

Method and use

How it was measured, and how to use it

How it was measured
Publisher
BrightLocal, Local Consumer Review Survey
Source type
Vendor data: A company measuring its own customers or panel
What it measures
47% of US consumers won't use a local business with fewer than 20 reviews
Data period
2026 survey
Published by the source
11 Feb 2026
Who is counted
Representative panel of 1,002 US adult consumers via SurveyMonkey
In the source's words
47% of consumers won't use a business with fewer than 20 reviews, and only 9% are willing to use one with five or fewer.
Checked at source
23 Oct 2026: Read on brightlocal.com Local Consumer Review Survey 2026 (11 Feb 2026). Vendor survey about local businesses in general, not home services only.
Reuse
Copyright BrightLocal; short quotes with attribution. Vendor survey of about 1,000 US adults; covers all local business types, not one industry.
Next expected update
Yearly (BrightLocal, yearly (February))
Original page
www.brightlocal.com: Local Consumer Review Survey
Data files
CSV · JSON (stable links)
Full change log

No changes recorded yet. First checked at the source on 23 Oct 2026.

Cite this number

APA

BrightLocal. (2026). 47% of US consumers won't use a local business with fewer than 20 reviews. Via digitaltreed, https://digitaltreed.com/statistics/home-services-marketing/consumers-min-20-reviews

MLA

"47% of US consumers won't use a local business with fewer than 20 reviews." BrightLocal, Local Consumer Review Survey, 2026 survey. digitaltreed, https://digitaltreed.com/statistics/home-services-marketing/consumers-min-20-reviews.

HTML link

<a href="https://digitaltreed.com/statistics/home-services-marketing/consumers-min-20-reviews">47% of US consumers won&#039;t use a local business with fewer than 20 reviews</a> (BrightLocal, 2026 survey)
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This stat has no chart to embed yet. Link to this page instead: https://digitaltreed.com/statistics/home-services-marketing/consumers-min-20-reviews

FAQ

Questions about this number

What is the latest figure for reviews (USA)?

47% of US consumers won't use a local business with fewer than 20 reviews, for 2026 survey, according to BrightLocal, Local Consumer Review Survey. We checked it at the source on 23 Oct 2026.

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Every number on this page was checked at its original source. Free to cite with a link to this page.