Vendor dataAll sizesGlobal
21%
of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023
Sample: Litmus survey of marketing leaders (vendor).
Vendor dataUpdated 23 Oct 2026
35%of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50
35% of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50 (2025, Litmus (Validity), Litmus State of Email / The ROI of Email Marketing)
Vendor dataChecked at source, 23 Oct 2026All sizesGlobalMarketing and advertising · Email
In plain words
What this number really says
35% of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50 (2025).
35%
the latest figure (2025)
Vendor data
type of source
Why you can trust it. Litmus (Validity), Litmus State of Email / The ROI of Email Marketing: vendor data, a company measuring its own customers or panel. Litmus survey of marketing leaders (vendor). The page mentions data from nearly 500 marketing professionals.
Key facts
- Period 2025
- Region Global
- Company size All sizes
- Next data Annual
Source: Litmus (Validity), Litmus State of Email / The ROI of Email Marketing, 2025
Method and use
How it was measured, and how to use it
How it was measured
- Publisher
- Litmus (Validity), Litmus State of Email / The ROI of Email Marketing
- Source type
- Vendor data: A company measuring its own customers or panel
- What it measures
- 35% of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50
- Data period
- 2025 (ends 3 Sep 2025)
- Published by the source
- 3 Sep 2025
- Who is counted
- Litmus survey of marketing leaders (vendor). The page mentions data from nearly 500 marketing professionals.
- In the source's words
According to the State of Email report 2025 , for every $1 marketing leaders spend on email marketing: 35% receive $10-$36 in return 30% receive $36-50 in return 5% receive more than $50 in return
- Checked at source
- 23 Oct 2026: Read on litmus.com, The ROI of Email Marketing page (updated 3 Sep 2025), citing the Litmus State of Email report 2025. Vendor survey; the page gives ROI bands, not an average.
- Reuse
- Cite with attribution. Vendor survey; ROI is given in bands, not as an average.
- Next expected update
- Annual (Litmus (Validity), annual)
- Original page
- www.litmus.com: Litmus State of Email / The ROI of Email Marketing
- Data files
- CSV · JSON (stable links)
Full change log
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Litmus (Validity). (2025). 35% of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50. Via digitaltreed, https://digitaltreed.com/statistics/marketing/email-roi-10-to-36
MLA
"35% of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50." Litmus (Validity), Litmus State of Email / The ROI of Email Marketing, 2025. digitaltreed, https://digitaltreed.com/statistics/marketing/email-roi-10-to-36.
HTML link
<a href="https://digitaltreed.com/statistics/marketing/email-roi-10-to-36">35% of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50</a> (Litmus (Validity), 2025)
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FAQ
Questions about this number
What is the latest figure for email (Global)?
35% of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50, for 2025, according to Litmus (Validity), Litmus State of Email / The ROI of Email Marketing. We checked it at the source on 23 Oct 2026.
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