21%About 1 in 5of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023
21% of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023 (2025, Litmus (Validity), Litmus State of Email / The ROI of Email Marketing)
Vendor dataChecked at source, 23 Oct 2026All sizesGlobalMarketing and advertising · Email
21% of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023 (2025).
21%
the latest figure (2025)
Vendor data
type of source
Why you can trust it. Litmus (Validity), Litmus State of Email / The ROI of Email Marketing: vendor data, a company measuring its own customers or panel. Litmus survey of marketing leaders (vendor).
Litmus (Validity), Litmus State of Email / The ROI of Email Marketing
Source type
Vendor data: A company measuring its own customers or panel
What it measures
21% of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023
Data period
2025 (ends 3 Sep 2025)
Published by the source
3 Sep 2025
Who is counted
Litmus survey of marketing leaders (vendor).
In the source's words
21% of marketing leaders do not measure ROI, which is down from 36% in 2023.
Checked at source
23 Oct 2026: Read on litmus.com, The ROI of Email Marketing page (updated 3 Sep 2025), citing the Litmus State of Email report 2025. Vendor survey; the page gives ROI bands, not an average.
Reuse
Cite with attribution. Vendor survey; ROI is given in bands, not as an average.
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Litmus (Validity). (2025). 21% of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023. Via digitaltreed, https://digitaltreed.com/statistics/marketing/email-roi-not-measured
MLA
"21% of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023." Litmus (Validity), Litmus State of Email / The ROI of Email Marketing, 2025. digitaltreed, https://digitaltreed.com/statistics/marketing/email-roi-not-measured.
HTML link
<a href="https://digitaltreed.com/statistics/marketing/email-roi-not-measured">21% of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023</a> (Litmus (Validity), 2025)
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FAQ
Questions about this number
What is the latest figure for email (Global)?
21% of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023, for 2025, according to Litmus (Validity), Litmus State of Email / The ROI of Email Marketing. We checked it at the source on 23 Oct 2026.
Related
More Marketing and advertising statistics
Vendor dataAll sizesGlobal
35%
of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50
Sample: Litmus survey of marketing leaders (vendor). The page mentions data from nearly 500 marketing professionals.
