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SurveyUpdated 23 Oct 2026

51%of US adults use Instagram, including 79% of adults ages 18 to 29

51% of US adults use Instagram, including 79% of adults ages 18 to 29 (2026, Pew Research Center)

SurveyChecked at source, 23 Oct 2026All sizesUSASocial media and internet · Platforms
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In plain words

What this number really says

51% of US adults use Instagram, including 79% of adults ages 18 to 29 (2026).

51%

the latest figure (2026)

Survey

type of source

Why you can trust it. Pew Research Center: survey, sampled survey with a published method. National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points

Key facts

  • Period 2026
  • Region USA
  • Company size All sizes
  • Next data Irregular

Source: Pew Research Center, 2026

Method and use

How it was measured, and how to use it

How it was measured
Publisher
Pew Research Center
Source type
Survey: Sampled survey with a published method
What it measures
51% of US adults use Instagram, including 79% of adults ages 18 to 29
Data period
2026 (ends 18 Jun 2026)
Published by the source
19 Oct 2026
Who is counted
National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
In the source's words
Chart 'Which social media platforms are most popular', % of U.S. adults who say they ever use ..., row 6/18/2026: Instagram 51%; by age table: Instagram, Ages 18-29: 79
Checked at source
23 Oct 2026: Read on pewresearch.org Social Media Fact Sheet ('Americans' Use of Social Media in 2026', 19 Oct 2026), chart data table row 6/18/2026; Pew's 19 Oct 2026 TikTok news short read repeats the same shares in text.
Reuse
Free to quote with credit. American Trends Panel, a probability panel of US adults.
Next expected update
Irregular (Pew Research Center, irregular)
Original page
www.pewresearch.org: Pew Research Center
Data files
CSV · JSON (stable links)
Full change log

No changes recorded yet. First checked at the source on 23 Oct 2026.

Cite this number

APA

Pew Research Center. (2026). 51% of US adults use Instagram, including 79% of adults ages 18 to 29. Via digitaltreed, https://digitaltreed.com/statistics/social-media/us-adults-use-instagram

MLA

"51% of US adults use Instagram, including 79% of adults ages 18 to 29." Pew Research Center, 2026. digitaltreed, https://digitaltreed.com/statistics/social-media/us-adults-use-instagram.

HTML link

<a href="https://digitaltreed.com/statistics/social-media/us-adults-use-instagram">51% of US adults use Instagram, including 79% of adults ages 18 to 29</a> (Pew Research Center, 2026)
Embed the chart

This stat has no chart to embed yet. Link to this page instead: https://digitaltreed.com/statistics/social-media/us-adults-use-instagram

FAQ

Questions about this number

What is the latest figure for platforms (USA)?

51% of US adults use Instagram, including 79% of adults ages 18 to 29, for 2026, according to Pew Research Center. We checked it at the source on 23 Oct 2026.

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Every number on this page was checked at its original source. Free to cite with a link to this page.