37% of US adults use TikTok, unchanged from 2025 and up from 33% in 2024 (2026).
37%
the latest figure (2026)
Survey
type of source
Why you can trust it. Pew Research Center: survey, sampled survey with a published method. National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
37% of US adults use TikTok, unchanged from 2025 and up from 33% in 2024
Data period
2026 (ends 18 Jun 2026)
Published by the source
19 Oct 2026
Who is counted
National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
In the source's words
Chart 'Which social media platforms are most popular', % of U.S. adults who say they ever use ..., row 6/18/2026: TikTok 37% (6/18/2025: 37%; 6/10/2024: 33%)
Checked at source
23 Oct 2026: Read on pewresearch.org Social Media Fact Sheet ('Americans' Use of Social Media in 2026', 19 Oct 2026), chart data table row 6/18/2026; Pew's 19 Oct 2026 TikTok news short read repeats the same shares in text. Pew's own sentence: 'Overall, 37% of Americans say they use TikTok.'
Reuse
Free to quote with credit. American Trends Panel, a probability panel of US adults.
23 Oct 2026Correction31% Sample data showed TikTok at 31%; that is LinkedIn's 2026 share. Pew's table and text give TikTok 37%.
18 Jun 2025New data37% Pew 2025 survey.
Cite this number
APA
Pew Research Center. (2026). 37% of US adults use TikTok, unchanged from 2025 and up from 33% in 2024. Via digitaltreed, https://digitaltreed.com/statistics/social-media/us-adults-use-tiktok
MLA
"37% of US adults use TikTok, unchanged from 2025 and up from 33% in 2024." Pew Research Center, 2026. digitaltreed, https://digitaltreed.com/statistics/social-media/us-adults-use-tiktok.
HTML link
<a href="https://digitaltreed.com/statistics/social-media/us-adults-use-tiktok">37% of US adults use TikTok, unchanged from 2025 and up from 33% in 2024</a> (Pew Research Center, 2026)
Embed the chart
This stat has no chart to embed yet. Link to this page instead: https://digitaltreed.com/statistics/social-media/us-adults-use-tiktok
FAQ
Questions about this number
What is the latest figure for platforms (USA)?
37% of US adults use TikTok, unchanged from 2025 and up from 33% in 2024, for 2026, according to Pew Research Center. We checked it at the source on 23 Oct 2026.
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of US adults use YouTube, the most used platform; Facebook 70%, Instagram 51%, TikTok 37%
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
