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Learning path · 29 guides

SEO tools explained

One guide per big SEO tool, free and paid: set-up, the reports that matter, step-by-step tasks, prices in INR and USD, and honest comparisons.

Start with step 1 All guides
  • 29guides
  • 176chapters
  • 16h 55mreading
  • 29quizzes
  • 29checklists
  1. Google's free tools 1Google Search Console58 min
  2. 2Google Analytics 4 for SEO44 min
  3. 3Google Keyword Planner27 min
  4. 4Google Trends for SEO23 min
  5. 5PageSpeed Insights and Lighthouse38 min
  6. 6Google Business Profile45 min
  7. 7Google Tag Manager for SEO33 min
  8. 8Rich Results Test and Schema Markup Validator28 min
  9. 9Bing Webmaster Tools and IndexNow41 min
  10. All-in-one suites 10Semrush43 min
  11. 11Ahrefs46 min
  12. 12Moz Pro36 min
  13. 13SE Ranking35 min
  14. 14Ubersuggest30 min
  15. 15Mangools27 min
  16. WordPress plugins 16Yoast SEO for WordPress38 min
  17. 17Rank Math SEO37 min
  18. 18All in One SEO for WordPress34 min
  19. Site crawlers 19Screaming Frog SEO Spider47 min
  20. 20Sitebulb39 min
  21. Content and research 21Surfer SEO31 min
  22. 22Clearscope26 min
  23. 23Frase25 min
  24. 24AnswerThePublic21 min
  25. 25ChatGPT, Perplexity and Gemini for SEO tasks39 min
  26. Comparisons and picks 26Ahrefs vs Semrush33 min
  27. 27Yoast vs Rank Math30 min
  28. 28Screaming Frog vs Sitebulb26 min
  29. 29Best free SEO tools by job, with their free limits35 min

  1. Step 1 · Beginner

    Google Search Console: every report, setting and limit

    Every Search Console report explained: Performance, Pages, URL Inspection, Core Web Vitals, the AI report and exports, with step-by-step fixes.

    • 8 chapters
    • 58 min
    • Quiz
    • Checklist + slides
    Start

  2. Step 2 · Beginner

    Google Analytics 4 for SEO: setup, reports and key events

    Set up GA4 for SEO, make it count leads, read organic and AI Assistant traffic, and see when GA4 360 or another tool fits.

    • 8 chapters
    • 44 min
    • Quiz
    • Checklist + slides
    Start

  3. Step 3 · Beginner

    Google Keyword Planner: free access, columns and SEO use

    Get into Google Keyword Planner without an ad, read every column, work with ranges, and use it for SEO with Trends and Search Console.

    • 5 chapters
    • 27 min
    • Quiz
    • Checklist + slides
    Start

  4. Step 4 · Beginner

    Google Trends for SEO: read the data, time your content

    Read Google Trends without being misled, compare phrasings by state, and plan Diwali, wedding and exam-season pages before searches rise.

    • 5 chapters
    • 23 min
    • Quiz
    • Checklist + slides
    Start

  5. Step 5 · Intermediate

    PageSpeed Insights and Lighthouse: read and fix

    Read field and lab data correctly, see how the Lighthouse score is weighted, and fix the three issues that slow most WordPress sites.

    • 6 chapters
    • 38 min
    • Quiz
    • Checklist + slides
    Start

  6. Step 6 · Beginner

    Google Business Profile: setup, reviews and insights

    Verify, fill in and run a Google Business Profile: video verification, categories, hours, reviews, Performance, managers and suspension appeals.

    • 7 chapters
    • 45 min
    • Quiz
    • Checklist + slides
    Start

  7. Step 7 · Intermediate

    Google Tag Manager for SEO: setup, tracking and limits

    Install Tag Manager, count phone taps, WhatsApp taps and form leads in GA4, keep SEO tags out of it, and see what server-side tagging costs.

    • 6 chapters
    • 33 min
    • Quiz
    • Checklist + slides
    Start

  8. Step 8 · Intermediate

    Rich Results Test and Schema Markup Validator

    Test structured data the right way: Google eligibility, schema.org validity, product and clinic markup, WordPress plugin output and site-wide monitoring.

    • 5 chapters
    • 28 min
    • Quiz
    • Checklist + slides
    Start

  9. Step 9 · Beginner

    Bing Webmaster Tools and IndexNow: setup and reports

    Bing's free console, explained for Indian sites: setup, IndexNow, Site scan, backlinks for any site, keyword volumes and Copilot citations.

    • 6 chapters
    • 41 min
    • Quiz
    • Checklist + slides
    Start

  10. Step 10 · Intermediate

    Semrush: setup, reports, AI visibility and pricing

    Set Semrush up for India, read every key report, track rankings and AI visibility, and check what it costs before you buy.

    • 8 chapters
    • 43 min
    • Quiz
    • Checklist + slides
    Start

  11. Step 11 · Intermediate

    Ahrefs: free tier, reports, pricing and real tasks

    Set up Ahrefs Free, read its numbers without being fooled, run five real jobs, and see what each plan and credit really costs.

    • 8 chapters
    • 46 min
    • Quiz
    • Checklist + slides
    Start

  12. Step 12 · Intermediate

    Moz Pro: Domain Authority, tools, India limits and pricing

    Read Moz's scores without being fooled, use Keyword and Link Explorer, set up a campaign, and know which reports have no Indian data before you pay.

    • 6 chapters
    • 36 min
    • Quiz
    • Checklist + slides
    Start

  13. Step 13 · Intermediate

    SE Ranking: rank tracking, audits, reports and pricing

    Set SE Ranking up for an Indian city, track maps and AI answers, audit a site, build a monthly client report, and check what it costs.

    • 6 chapters
    • 35 min
    • Quiz
    • Checklist + slides
    Start

  14. Step 14 · Beginner

    Ubersuggest: free limits, reports and prices in India

    Set up Ubersuggest, read its numbers, find keywords, audit a small site and track 20 keywords, then decide if a paid plan in rupees is worth it.

    • 5 chapters
    • 30 min
    • Quiz
    • Checklist + slides
    Start

  15. Step 15 · Beginner

    Mangools: KWFinder, SERPWatcher, pricing and tasks

    What each of Mangools' five tools does, how Keyword Difficulty works, local keyword research for India, real tasks, and the plans checked 18 October 2026.

    • 5 chapters
    • 27 min
    • Quiz
    • Checklist + slides
    Start

  16. Step 16 · Beginner

    Yoast SEO for WordPress: setup, settings and Premium

    Install and configure Yoast SEO, read its traffic lights without chasing them, and decide if Premium, its add-ons or Rank Math suit you.

    • 6 chapters
    • 38 min
    • Quiz
    • Checklist + slides
    Start

  17. Step 17 · Beginner

    Rank Math SEO: setup, modules, settings and pricing

    Install and set up Rank Math step by step, keep only the modules you need, read its SEO score honestly, and decide if PRO is worth it.

    • 6 chapters
    • 37 min
    • Quiz
    • Checklist + slides
    Start

  18. Step 18 · Beginner

    All in One SEO for WordPress: setup, TruSEO and plans

    Install AIOSEO, get through the setup wizard safely, read TruSEO without chasing it, and pick the right plan, or none, for your WordPress site.

    • 6 chapters
    • 34 min
    • Quiz
    • Checklist + slides
    Start

  19. Step 19 · Advanced

    Screaming Frog SEO Spider: setup, crawls, tabs and pricing

    Configure Screaming Frog, read the tabs that matter, connect Google's APIs, extract data with XPath and check migrations in list mode.

    • 8 chapters
    • 47 min
    • Quiz
    • Checklist + slides
    Start

  20. Step 20 · Advanced

    Sitebulb: audit settings, Hints, crawl maps and pricing

    Set up Sitebulb audits, read Hints and reports, brief a developer by template, prove fixes with Lost and Found, and compare Desktop and Cloud prices.

    • 6 chapters
    • 39 min
    • Quiz
    • Checklist + slides
    Start

  21. Step 21 · Intermediate

    Surfer SEO: Content Editor, score, AI and prices

    Set up Surfer, read the Content Score for what it is, brief a Pune coaching page, refresh an old post and check AI drafts, then pick a plan.

    • 5 chapters
    • 31 min
    • Quiz
    • Checklist + slides
    Start

  22. Step 22 · Intermediate

    Clearscope: Content Grade, decay tracking and pricing

    How Clearscope's Drafts, Content Grade and Content Inventory work, three real jobs for a D2C brand, and the plans checked 18 October 2026.

    • 5 chapters
    • 26 min
    • Quiz
    • Checklist + slides
    Start

  23. Step 23 · Intermediate

    Frase: research, briefs, content scores and pricing

    How Frase turns search results into briefs, what its scores really measure, three real tasks for a Delhi clinic, and plans checked 18 October 2026.

    • 5 chapters
    • 25 min
    • Quiz
    • Checklist + slides
    Start

  24. Step 24 · Beginner

    AnswerThePublic: free searches, reports and prices

    Find the questions people search, read AnswerThePublic's wheel and lists, turn them into posts and FAQ sections, and decide if a paid plan is worth it.

    • 4 chapters
    • 21 min
    • Quiz
    • Checklist + slides
    Start

  25. Step 25 · Intermediate

    ChatGPT, Perplexity and Gemini for SEO tasks

    Which AI assistant to use for which SEO job, prompts you can copy, the check after each, privacy settings and prices checked 18 October 2026.

    • 7 chapters
    • 39 min
    • Quiz
    • Checklist + slides
    Start

  26. Step 26 · Intermediate

    Ahrefs vs Semrush: which to pick, job by job

    Which suite fits a freelancer, agency, in-house or content team in India, compared job by job, with both free tiers and prices checked 18 October 2026.

    • 6 chapters
    • 33 min
    • Quiz
    • Checklist + slides
    Start

  27. Step 27 · Beginner

    Yoast vs Rank Math: which WordPress SEO plugin to pick

    Which WordPress SEO plugin suits a blog, a local business, a WooCommerce store or an agency, what each costs, and how to switch safely.

    • 6 chapters
    • 30 min
    • Quiz
    • Checklist + slides
    Start

  28. Step 28 · Advanced

    Screaming Frog vs Sitebulb: which crawler, job by job

    Which crawler fits a freelancer, agency, in-house SEO or developer, compared job by job, with prices checked 18 October 2026 and a use-both workflow.

    • 5 chapters
    • 26 min
    • Quiz
    • Checklist + slides
    Start

  29. Step 29 · Beginner

    Best free SEO tools by job, with their free limits

    A free SEO tool for every job, with exact free limits, two free stacks to copy, and the point where paying for one tool makes sense.

    • 7 chapters
    • 35 min
    • Quiz
    • Checklist + slides
    Start